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(2011-03-06)Advertisement of Kingsun LED Indoor Lighting In CCTV
Kingsun’s advertisement of indoor lighting will be shown in CCTV. This is the first domestic image advertising of LED indoor lighting continuously broadcasted in CCTV. Three basic colors: black, grey and white in this advertisement highlight the hi-tech lighting elements. With just 30 seconds, it shows all the features of LED lighting such as high luminance, low energy consumption, etc. Meanwhile, the magical change created by LED indoor lighting is perfectly presented with the actor and actress’ performance. The slogan--"kingsun lights up a whole room's fashion with only one lamp" fully expresses the energy saving concept. It's reported that this ad will be continuously broadcasted in CCTV1/2/3/5/7/8 at the golden time of each day, 256times each month.
For the monologue in the ad, "Kingsun LED lighting has more outstanding performance compared with traditional energy saving lighting", Li Xuliang, president of Kingsun, explained it with the lately released light bulbs of Kingsun. The luminance is equivalent to 40W incandescent lights, saving more than 65% energy compared with CFL. Recently, 200 LED indoor lighting products were released, among which a 5W LED bulb priced at 50 RMB got universal attention. Kingsun's target is to make LED indoor lighting products easily found in everyone’s home.